MARCH MADNESS SHORT CHANGING ATHLETES!
March 30th, 2017
Baton Rouge, Louisiana
MARCH MADNESS SHORT
CHANGING ATHLETES!
Millions of rabid
college basketball fans have been glued to their TVs over the past month as
March Madness reached its crescendo. And the big bucks have been rolling
in. With coaches getting bigger salaries and colleges splitting huge TV
and admission revenue — there are lots of winners. But one group is being
exploited and shortchanged — the players themselves.
There’s certainly
no shortage of income. This year in the NCAA tourney, television income is
estimated to approach $2 billion with an additional $200 million from ticket
sales and sponsorships. A 30 second spot for Monday night’s championship game
will cost nearly $2 million. And college football is awash with a fabulously
increasing income, as well.
The average
compensation for these NCAA tourney coaches is at least twice that of the
typical university president. Duke’s Coach Mike Krzyzewski will pocket
some $7.5 million this year. In 40 states, the highest paid public employee is
the football or basketball coach, which shows a perverted sense of priorities
at these institutions of higher learning.
Fans pay through
the nose to attend major college athletic events. As an LSU football
season ticket holder, I personally pay $1025 just for the right to
buy one seat. The seat ticket itself is $64 per game. So there are
big bucks coming into major college programs all over the country.
All this income
comes from the hard-working, disciplined players on the fields and courts. Yet
these college athletes are paid only the basics — room and board, tuition,
books. No extras. So we have college athletic programs raking in millions on
the backs of talented athletes, with no sharing of the revenue with those
responsible for generating it. Such a system is ill defined at best, and
hypocritical at worst. The universities are reaping the value produced by
their recruits, while the players are given only enough for subsistence.
When I attended
the University of North Carolina on an athletic scholarship, a little more than
50 years ago, I was given a housing and food allowance, as well as “laundry
money” that allowed for weekend dates, gas, and a few frills above the basic
scholarship. What I received then was equivalent to $300 in pocket money if the
same were allowed today. But it’s not. The NCAA tightened the
rules, and college athletes get less today than athletes like myself received a
half-century ago
.
Last year, the NCAA did loosen up a bit by allowing colleges the
discretion to pay athletes for a few additional expenses like clothing, laundry, insurance, and a one-time
computer expense. But the fact remains that the athletes receive a trifle,
while the athletic department rolls in the bucks.
Supporters of the
present system will argue that there’s the opportunity for these athletes to
move on to the pros and make big financial returns. But we all know that
very few make it to that level. Further, many of them may not even end up
with the basic skills necessary to succeed in other occupations, since only a
minority of student-athletes in major sports even graduate.
The system in
place now exploits our college athletes, and this exploitation is administered
by their adult mentors. What a deal. Your hard work and
self-discipline for the entertainment of others in exchange for a pittance that
barely covers your basic expenses. A little monthly expense money is not
going to corrupt the system. A few
hundred dollars a month for athletes on a full athletic scholarship seems
reasonable.
March Madness, as
always, is a financial bonanza. But not for the kids that make it
happen. They deserve a better shake and a little larger piece of this
huge financial pie.
Peace and Justice
Jim Brown
Jim Brown’s syndicated column
appears each week in numerous newspapers throughout the nation and on websites
worldwide. You can read all his past columns and see continuing updates
at http://www.jimbrownusa.com. You can also hear Jim’s nationally syndicated radio
show each Sunday morning from 9 am till 11:00 am, Central time, on the Genesis
Radio Network, with a live stream at http://www.jimbrownusa.com.
“The coaches own
the athletes’ feet, the colleges own the athletes’
bodies, and the supervisors retain the large rewards. That reflects a
neo-plantation mentality on the campuses that is not appropriate at this time
of high dollars.”
Walter Byers, the
former executive director of the NCAA.